Brand Marketing Manager
Huntersville, NC
Full Time
Experienced
Company: Homefront Brands
Job Title: Brand Marketing Manager – Temporary Wall System
Work Location: Remote / Hybrid – Huntersville, NC
Direct Report: Brand President
About Us: HomeFront Brands, headquartered in Huntersville, NC, is a premier platform for franchised property service brands in North America. Among our growing portfolio, Temporary Wall Systems (TWS) is an essential service brand providing rentable modular wall containment solutions for commercial and healthcare environments. We empower entrepreneurs and established business owners to achieve the American Dream through world-class franchise models.
Job Overview: We are looking for a local brand marketing guru that loves to work with local business owners to join our growing team! This is a great opportunity for anyone looking to have a real impact, grow fast on a professional level and help Homefront Brands scale. This role will approve and help coordinate marketing events, assist in building business partnerships, and coach teams on how to be successful in customer acquisition. This role requires an effective change champion and a passion for growth.
Key Responsibilities:
Job Title: Brand Marketing Manager – Temporary Wall System
Work Location: Remote / Hybrid – Huntersville, NC
Direct Report: Brand President
About Us: HomeFront Brands, headquartered in Huntersville, NC, is a premier platform for franchised property service brands in North America. Among our growing portfolio, Temporary Wall Systems (TWS) is an essential service brand providing rentable modular wall containment solutions for commercial and healthcare environments. We empower entrepreneurs and established business owners to achieve the American Dream through world-class franchise models.
Job Overview: We are looking for a local brand marketing guru that loves to work with local business owners to join our growing team! This is a great opportunity for anyone looking to have a real impact, grow fast on a professional level and help Homefront Brands scale. This role will approve and help coordinate marketing events, assist in building business partnerships, and coach teams on how to be successful in customer acquisition. This role requires an effective change champion and a passion for growth.
Key Responsibilities:
- Promotes our brands and connects our Franchisee locations to their communities in meaningful ways. Multi-faceted, hands-on role responsible for managing the marketing needs for Homefront Brands franchisees.
- Develop and implement marketing strategies to drive growth on a hyper local level through – strategic marketing plans including paid media, organic social, local advertising, community, PR, and brand awareness.
- Ensure that the brand specialists within the team successfully create and execute impactful marketing strategies that drive success for the brands they support.
- Establish meaningful relationships with the franchisees, communicating marketing goals & expectations and performance, gathering research about target markets, and acting as a brand ambassador for Homefront Brands.
- Direct, organize, participate, and coach team on participation in community events.
- Actively manage local social media accounts.
- Take ownership of location-specific information across all channels to ensure accuracy.
- Franchise marketing experience required.
- 5+ years local/field marketing experience.
- Preferably 2 years and in a multi-brand/multi-site environment.
- Required: Strong working knowledge of sales and marketing strategies; excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment; strong time and people management skills.
- B2B franchise experience preferred.
- Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%.
- Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members.
- Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health.
- Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package.
- Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees.
- Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge.
- Paid Holidays: Celebrate 10 paid holidays throughout the year, giving you time to relax and enjoy special moments.
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